A Comparative Study of Rich Media vs. Banner Ads – Insights from FreakOut, Nielsen, and Hyundai Banner Ads The Year is 1994. The first banner ad appears on hotwired.com, changing marketing forever, and paving the way for digital advertising. Banner ads are standard, rectangular display ads that span across the top, bottom, or sides or […]
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Event Introduction Manila, Philippines – FreakOut Philippines celebrates their latest contextual advertising solution, GP, at a recent event, Everything Digital All at Once. The event took place on February 22nd, at the BGC area in the heart of Manila, bringing together a diverse group of clients and partners to explore important topics surrounding brand suitability, […]
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FreakOut, Asia’s leading ad-tech solution provider, unveiled its cutting edge technology at an exclusive event last week. The event showcased GP, a next-gen contextual intelligence tool for brand suitability on YouTube, highlighting its capabilities to target and serve ads on brand-safe YouTube videos that are contextually relevant to the brand. Introduction The event ‘The Rise […]
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As documented by Hazel Cabuay, General Manager of FreakOut Philippines. It is once again the most wonderful time of the year. Christmas is upon us! This signifies the beginning of preparing shopping lists, booking reservations for Christmas and New Year Eve dinners, planning a short getaway, sending cards to friends and family… and a whole […]
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5 Simple Ways to Illuminate Your Diwali Ad Campaign. Introduction Festive seasons such as Diwali usher in lots of revenue and opportunity for advertisers. The digital sphere, too, becomes a loud, busy space, decorated with multitudes of ads. Advertising during these periods can be very rewarding if done correctly. However, there are many challenges a […]
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Have you ever wondered how Rich Media ads are made? With all the creative freedom and an array of elements to choose from, where does one even start? Here’s how a Rich Media ad is born and nurtured to life at FreakOut – from conceptualization to campaign delivery. The Idea The Rich Media ad starts […]
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The average internet user is served thousands of banner ads every month. Yet, most users struggle to recall even a handful, and fewer still actually engage. But why? What is Banner Blindness? Banner blindness is the conscious or unconscious disregard for page elements that are perceived to be ads. In other words, the tendency to […]
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Native advertising, which emerged in the early 2010s with the spread of smartphones, is now recognized as a mainstream format for mobile advertising. According to the research by ADYOULIKE, native ad spend is expected to increase by 372% in the five years from 2020, reaching $402 billion worldwide in 2025. As the leading native advertising […]
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FreakOut, a global marketing technology company is pleased to announce its integration with Display & Video 360, Google’s Demand Side Platform (DSP). Through Display & Video 360, brand advertisers, programmatic buyers and agency trading desks, can access FreakOut’s inventory including Display and Video format across Asia. Needless to say, one of the largest marketing platforms […]
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Since its release in December 2021, Spider-Man: No Way Home has kept breaking box office records. It has grossed $1.53 billion worldwide, cementing its place as the eighth-highest grossing movie ever at the global box office, as of 9 January 2022. Sony Pictures Entertainment Malaysia used FreakOut Richmedia for the promotion of this worldwide hit […]
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